Established in 2006, Plugged In PR® draws from 15 years of experience representing and building positive brand awareness for global companies in the beverage, video game, animation, consumer technology, and craft beer industries. Possessing a great instinct for what resonates with the press that is backed by solid relationships, Plugged In PR publicists consistently land major market business, news stories and reviews to get products or services noticed and talked about in the public domain. We’re creative, strategic thinkers who clearly communicate what success looks like and how it can be achieved. Now about you…How can we get you Plugged In?
Heather Sorensen is the Founder and President of Plugged In PR®. Heather has represented emerging startups to global industry leaders, launching dozens of products and services.
Plugged In PR fulfills marketing, PR and branding needs for businesses in the craft brewing industry including Crosby Hop Farm. She manages marketing and PR for the fifth generation hop company, amplifying its position as the best source for quality hops from around the world.
Able to consistently deliver strong media results across national business, online and trade publications, Heather excels at corporate positioning, competitive analysis, social media strategy and designing high-impact PR campaigns. She secured national attention and extensive coverage for Capcom for its launch of Street Fighter on the Nintendo 3DS platform and the upcoming Street Fighter V, Wiley’s Star Wars and History and Grand Theft Auto books, Pandora, JAJAH, AssistiveWare’s Proloquo2Go new children’s voices campaign, mobile apps including Zoombinis, Nosy Crow’s Little Red Riding Hood, Red Robot games and others.
Through the end of 2005, Heather represented software and hardware products at Sony Computer Entertainment America and served as broadcast spokesperson for the global announcement of PlayStation 3. In her four years at Sony, she launched dozen of games and the entertainment device, PlayStation Portable (PSP). She rejoined the team as a consultant to manage the online holiday gift guide program, securing more than 200 unique gift-focused articles each season.
Prior to Sony, Heather was an associate Eastwick Communications, working with (SAP) Business Objects and Sun Microsystems in the height of the technology boom.
Heather is a cum laude graduate of Humboldt State University, where she received her Bachelors of Arts degree in Journalism and Mass Communication with an emphasis in Public Relations.